A digital marketer plans and executes online marketing campaigns to promote a company’s products or services. They use a variety of digital media, including social media, email, and search engines.
Responsibilities
- Campaign planning: Create and manage campaigns across various digital channels
- Content creation: Write blog posts, optimize content for search engines, and create social media content
- Campaign measurement: Track and report on campaign performance
- Social media management: Create, schedule, analyze, and engage with social media content
- Database marketing: Manage customer relationship management systems
Skills and knowledge
- Search Engine Optimization (SEO)
- Content marketing
- Data analytics
- Pay-per-click (PPC) advertising
- Email marketing
- Copywriting
- Video marketing
- Technology proficiency, including automation tools and software
Goals
- Generate leads
- Increase sales
- Drive traffic to a company’s website or social media channels
- Connect with target audiences
- Drive engagement
- Achieve business objectives
Salary : as per industry norms